Sonic The Hedgehog
Sonic The Hedgehog
Branding / Origination / Marketing // Sega
Speed Demon
When SEGA was leading the way in computer games consoles (Megadrive) our expertise covered all aspects of their below the line marketing, helping to rocket Sonic The Hedgehog to stellar sales.
RECORD BREAKER
The follow-up, to the original Sonic game was the ingeniously named Sonic 2! Our task was to create all the collateral associated with this much anticipated release. Cover-art, POS, Promotional material and merchandising all helped catapult Sonic 2 into the record books, becoming the biggest thing since the launch of the Beatles 'White Album'. Managing to sell over £24M worth of product on the first day of sales!
Icon of an era
Part of the 'Tour' was the Sonic 2 Roadshow and Hot Air Balloon. The Sonic shaped Balloon - complete with spikes, used three football pitches of Ripstock nylon to make. It flew at prestige balloon events all over Europe and inspired many column-inches of press coverage. It's now in the Llangollen Balloon Festival Archive.
