For many, golf conjures images of expansive green vistas, chirping birds and buttoned-up business types. Topgolf has re-imagined the sport, injecting youth, neon lights and plenty of big-screen TVs. MR were asked to take care of their design and marketing to help the brand reach a wider audience.
Throughout our partnership with Topgolf, we’ve helped establish both visual standards and communication strategies across their brand, with beautifully designed posters and engaging campaigns for print, digital and online.
Market Reactive were asked to create a new live-event brand, 'Live At Zédel'.
Live At Zédel, brings together all art forms in one extraordinary space, set inside a fantastic grand Parisian brasserie in the heart of London.
As well as being an intimate and unique performance venue, its extraordinary Beaux Arts / Art Deco setting adds value to the brand.
The brasserie setting is bold, unmistakably French and unique to the London live music scene.
Therefore, the ‘Live At Zedel’ brand was built to work in harmony with these strong, French influences.
The brand takes inspiration from new Art Deco and the lively post-war period, with an identity that would fit comfortably within 1960's French culture and the present day.
Take a look at just some of the materials we created including a 60pp performance brochure, posters and signage.
As a family run bakery, Reeve are one of the most highly regarded independent bakers in the country.
While only a small chain of 12 shops (based in and around their craft bakery in Wilton) Reeve generate an unrivalled £’s per sq foot revenue, making them both highly profitable and demanding of all their suppliers and consultants.
It was with some reluctance that Reeve agreed to allow us to help re-position and re-launch their already successful retail formula.
That was in 2004. Since then we have been instrumental in developing their brand and proposition across all aspects of their marketing, from simple price tickets or promotional posters, through to packaging and their entire retail formula both online and on the High St.
Our most recent development is the Reeve Bread store, not so much bread shop but more a temple to the humble loaf, a celebration of the staff of life… great bread. This annex to their flagship store in Salisbury has lifted crafted bread sales to unexpected levels, putting bread firmly back on top of the sales list.
Design and Marketing
MR have a long-standing relationship with Curzon, continually helping them to develop and promote their brand. Designing the Membership campaign is some our most recent work.
View a variety of concepts and the final Membership campaign art, as well as some online banners
Point of Sale / Display Stand
As a vital sub brand for SWICO (Swiss Watch Import Company), sole distributors of Raymond Weil here in the UK. We were asked create a compelling set of Watch Window displays that would win coveted window space within retail jewellers and help to increase market share.
Like Clock Work
Our solution presented all the right credentials, reflecting the brand DNA with heaps of style while remaining flexible, practical and in budget. In order to maximise their spend, we spent time identifying suitable production partners in the East, managing the entire process from design and prototyping through to production, shipping and delivery.
Tick...On brand Tick...On budget Tick...On time
Branding / Interiors
Glasgow based Thomas Aulds & sons date back to the 1900’s
For more than a century Aulds have been a part of the landscape and culture of Glasgow.
Few locals have never have the pleasure of enjoying a hearty Steak stoater or ‘Birdie'.
With a growing chain of some sixty plus stores Aulds continue to feed customers all over Lanarkshire.
Our work started some years ago, helping to develop their retail formula and brand image.
More recently we have worked on creating a new look interior and brand image aimed at repositioning Aulds slightly higher while building on their artisan roots and pure Glaswegian Heritage.
The Brand now sports a distinctively classic font and heart motif that supports the strap-line - 'Baking from the heart’. Along with the new look Fascias and interiors or design has inspired a complete overhaul of all in-store collateral, packaging and signage.
Flour & Bean provide great food-to-go with a rare attention to detail and curiosity that’s unique in their sector.
However, their identity and customer experience wasn’t reflecting what goes on behind the scenes.
We created an identity and experience that’s inspired by the “handcrafted” care and attention they put in to their food.
Since our re-brand, FAB's customers are connecting with our handcrafted attitude towards every touchpoint, helping the business to flourish and grow.
Attitude. Balance. Control.
When you're a personal trainer to the elite, you've got to look good. Ed recognised that it was essential for his brand to look as good as the abs he helps chisel.
We created a brand that's individual in style and one that has helped Ed grow to become one of London's top personal trainers.
Branding / Packaging / POS
The brain child of sailing sisters, Fleur and Abigail Emery, their idea for a ‘just add water’ breakfast porridge was to become the bench mark
for instant porridge products. Grasshopper (inspired by the Kung Fu programme) made it a stand out product, offering quick, easy, compact and most of all, a wholesome and tasty meal in seconds!
Our work involved extensive re-development of their brand image, on pack graphics and another milestone innovation - the concertina ‘Hopper’ Pot!
A simple vacuum sealed pot that squeezed down to 39mm, taking up little room in a backpack, hand bag or airline trolly.
Break the seal just add hot water and - Viola, a hot meal is in less than two minutes.
Our extensive pack development to cover the extended range of flavoured porridge, soups and rice dishes created a credible and distinctive product range that was voted “Best New Product” at the Taste Awards 2014.
MR were asked to re-design the Peccadillo Pictures website. The extensive site contains their entire film catalogue, so it had to be simple to use and easy to navigate. The website has been designed from the ground up with mobile devices in mind, with intuitive user journeys; from search and discovery through to purchase and payment through the online shop.
Website design and build.
Soda needed a responsive website to work and look fantastic across all devices. The site had to be easy to use and simple to navigate. MR provided a website that is all those things, with a simple customer journey, it enables film fans to buy products and get info on the latest Soda Pictures release on desktop, mobile and tablet.
Retail Design / Branding
Working within a small budget, our work had to deliver the moon on a stick for the price of the stick!
A tough challenge and one that we managed to fulfil, delivering a highly acclaimed retail formula that had championship potential.
Sometimes high aspirations can easily be crushed! LAB Sport had high hopes and dreams for creating a premium brand-led sportswear outlet that would offer more than the 'flash and brash' that has dominated sports retail for far too long. Sadly, behind the scenes, capital investment faltered and the concept fell foul of fiscal pressures too great to overcome. A real pity, as it had all the makings of a great champion.
Retail / Point of Purchase Display
When you have a shelf full of size nines its not so easy stand out, especially when most of your key attributes are not so obvious. The Footwear needed to stand out on shelf and off road.
Our shoe glorifiers for wall and shelf helped to connect and inform browsers about each distinctive shoe style and performance capabilities. No more digging around for the info when it's there in plain sight.
Informed customers find it easier to make buying decisions.
Retail / Branding
Independent coffee shops come and go - it's a dark art running a successful coffee shop. Our brief was to create an original retail brand formula that would deliver more than a 'Flat White'. Working closely with the owners, MR created several name and style options. 'Pigwidgeon & Pye' was one to make the short list. Following some detailed focus group scrutiny, P&P was deemed to be the most memorable and compelling, so much so, that two years after it opened, Pigwidgeon & Pye won best coffee shop in Tunbridge Wells (as Voted for by the local Chamber of Commerce) beating off (amongst others) the likes of Carluccio's, Costa and Starbucks.
Aimee Anderson & Associates came to us from their start up in need of a fresh look to help them stand out in the world of Entertainment PR
MR were asked to create an identity for Project 26. As start up developers (aged 26) looking to enter the fiercely competitive housing development market, it was essential to provide them with visibly credible ID that allowed them to rise above the competition
The Build Continues...
As with many of our clients, creating the brand ID was just the beginning of our input. We continue to work with Project 26, evolving the brand and producing all their marketing collateral. It's been great being part of their development.
Trevor Sorbie is one of the most successful hairdressers in the UK. In addition to a successful chain of prestigious salons, the Trevor Sorbie range of hair care products continues to take a large share of the market. Our task was to evolve the brand icon (originally created in the 70's) in order to create a distinctly more sensuous motif that added a whole new dimension to the look and feel of products.
BRANDING / LOGO DESIGN
Up until a few months ago SIGHT FOR SURREY was known as SAVI - Surrey Association for Visual Impairment. Not only a mouthful but inevitably needing explanation to anyone not so 'Savvy' - The challenge was to create a new name and brand device that would appeal to visually impaired users, potential sponsors and donators alike. Our colourful 'view point' inspired logo has had a dramatic
Maintaining a consistent brand message is critical to establishing irrefutable brand credentials.
Sub fonts, layout and overall look remain 'on brand' reinforcing brand DNA while delivering a compelling message.
As a charitable trust, every penny counts. Keeping things simple and direct, while visually appealing is all about good design, not about budget.
Our work with Thomas The Baker began back in the early nineties when the fledgling business of three shops had no real brand strategy.
MR have helped to maintain and grow market share by continuing to work closely with the client, keeping one step ahead of the competition. The chain now boasts 39 outlets across North Yorkshire and remains one of he most successful independent bakers in the UK.
Logo Design / Branding
We were asked to name and re-brand an interior fitting company based in Surrey.
With strong iconography born out of the 'SIS' initials, the logo represents meticulous attention to detail and reassurance. The lime green colouring assures stand out whilst softening the industrial approach of their competitors.
The brand was eventually activated through consumer literature, stationary and van livery.
Branding / Packaging Design
Often the barrier to sales is security, highly pocketable products need to be easily displayed, yet remain secure. The spark of genius for this brand-inspired tower, resulted in more than just a simple display solution, it forged the makings of a real product-led business.
Stylish sub-branding and ingenious packaging not only made the highly desirable ARC lighter even more compelling, it made the product that much more viable to security-conscious retailers.
Saleswizard CRM bought MR onboard to completely rebrand their look and feel
We rolled out our new brand across both print and digital marketing assets
Xstals aimed to do for energy uplift (via a neat little tablet) what Redbull aspires to do in liquid form. Our brief was to create a meaningful brand identity that would evoke a high-tech, clinical, but not so medicinal look to deliver a high energy tablet.
The derivative X, forming a glowing figure to suggest the re-energising effect, applied itself well from the pressing on each tablet through to the launch collateral. Add to that, a metallic silver pack and nifty fold flat on counter merchandiser, made sell thru to retailers ‘Xceptionaly' easier.