Teach First – Homework Club

Teach First were looking to launch their revamped website with video content which would resonate on an emotional level, and encourage potential teachers to sign up to the program.

A traditional approach of focusing on teachers and staff would have been predictable, instead we told the less familiar story of a student who needed a little extra help.
Starting out as a piece of supporting content, the film was elevated to a hero piece on the TF website, following an overwhelmingly positive reaction post launch.

More work that inspires...

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