Venom was loved by fans, but had a mixed reception from critics. Our strategy for the home entertainment release was to harness fan-power through their passion and advocacy, putting Venom at the heart of everything.
Kicked off by an incredible gif-iti mural and supported by video content and a fan-art competition, the campaign invited fan’s to embrace their inner anti-hero and join the movement. #WEAREVENOM
It would have been easy to film a traditional time-lapse of a wall being painted, but who want's to see that? Instead, we filmed our launch video to give the sense of an illicit act, with graffiti artists going out at night to cause havoc.
Fan Art Competition
Helping to build the collective movement, artists, designers and illustrators, were encouraged to unleash their imagination. The brief was to capture the iconic symbiote bonding with themselves, or simply showing Venom at his menacing best. Six winners were chosen by Venom co-creator Todd Mcfarlane and used for a flyposter campaign around London.