What Will People Say – Theatrical Art
MR were asked to create campaign artwork that expressed the lead characters emotional struggle and the story of family divide.
For us, it was about the juxtaposition; warm vs. cold, father vs. daughter, Norway vs. Pakistan.
We used vertical ‘bars’ to contain the lead character to echo the feeling of being trapped by her father.
At the time of writing What Will People Say has taken over $1.2 Million in the Norwegian box office. Not only did it surpass Lion’s opening week, taking over 20,000 admissions, it’s on course to beat Lion’s total figure.